Case Study: Beat the Scrum

Case Study: Beat the Scrum https://www.beatthescrum.com/
HSJ 25 April 2019

• Case study of an A&E avoidance social marketing campaign in Merseyside using videos of a local rugby league club.players and seed funding from a local healthcare facilities and estates provider.
• Backed by social media advertising, the result was 14 times the engagement of traditional NHS marketing in the area and a correlating 7.8 per cent reduction in local A&E usage.

Nudges for social good: practical tips and learning

Nudges for social good: Practical tips and learning from the LGA’s behavioural insights programme
LGA 13 March 2019

• This document is a summary of the top ten lessons that learnt throughout the LGA behavioural insights programme. The purpose is to provide some useful hints, reminders, challenges and examples which other councils can use when implementing their own behavioural insights projects.
• 1. Engage your stakeholders
• 2. Work out your sample size
• 3. Be mindful of other transformational projects
• 4. Be aware of procurement and restructuring
• 5. Ensure sufficient service capacity
• 6. Data, data, data
• 7. Assess and manage risk
• 8. Simplify your intervention
• 9. Measure your results
• 10. Scale your intervention

Nudges for social good: practical tips and learning

Nudges for social good: practical tips and learning from the LGA's behavioural insights programme
LGA 12 March 2019

• A summary of the top ten lessons that we have learnt throughout the LGA's behavioural insights programme. Includes useful hints, reminders, challenges and examples which  councils can use when implementing their own behavioural insights projects.
• Completed insights projects include personalised ‘sugar swap’ messages (Brighton & Hove), uptake of assistive technology in adult social care (Knowsley), reducing the number of children and young people with SEND plans (Warrington), increasing the uptake of cancer screening programmes in some of their most deprived areas (NE Lincs)

Is social marketing an effective method for improving sexual health outcomes?

Is social marketing an effective method for improving sexual health outcomes in the developed world, particularly for black minority ethnic (BME) groups, young people and men who have sex with men (MSM)?
PHE December 2017

• This briefing summarises the evidence on social marketing campaigns for improving sexual health, primarily in BME groups, young people or MSM, from 1st January 2010 to 14th December 2017.