Health at Home toolkit

Health at Home https://www.nhs.uk/health-at-home/  toolkit

NHS 17 April 2020

• A new campaign to help people manage their health at home, and easily access NHS services online. The Health at Home webpage gives information on how to contact your GP, order repeat prescriptions, manage long-term conditions  and maintain your mental and physical wellbeing
• NHS Health at Home Toolkit and Assets - PDF toolkit with newsletter copy, website copy and social media post content

Mixed evidence shows some impact of mass media campaigns promoting tobacco control, physical activity and sexual health

Mixed evidence shows some impact of mass media campaigns promoting tobacco control, physical activity and sexual health
NIHR Signal 23 July 2019

• This large review 36 systematic reviews and individual studies looking at the effect of mass media campaigns on six preventable risk factors.
• The review identified several research gaps. For example, few campaigns directed at drinking or eating behaviours showed positive changes. Only tobacco control campaigns have demonstrated cost. While a better understanding of the optimal delivery format is still needed, media campaigns appear to be more effective when intense, long-running and well-targeted to a population group.

Drink Free Days 2018: campaign evaluation

Drink Free Days 2018: campaign evaluation
PHE 19 July 2019

• Evaluation of an alcohol campaign to communicate the harm of alcohol consumption. The campaign ran from 10 September to 18 November 2018 across radio and digital channels and had a total media budget of £1.1 million.
• The full report is available on the Kantar Public website.

Loneliness: Evidence, resources and guidance on understanding and tackling loneliness.

Loneliness: Evidence, resources and guidance on understanding and tackling loneliness.
What Works Wellbeing

• Evidence review, a brief guide to measuring loneliness, evaluation of projects to reduce or prevent loneliness across the UK.
• Includes BUILDING CONNECTIONS FUND: Guidance on evaluation for grant-holders (Nov 2018) - guidance is aimed at helping organisations working to tackle loneliness to evaluate their activities.

Case Study: Beat the Scrum

Case Study: Beat the Scrum https://www.beatthescrum.com/
HSJ 25 April 2019

• Case study of an A&E avoidance social marketing campaign in Merseyside using videos of a local rugby league club.players and seed funding from a local healthcare facilities and estates provider.
• Backed by social media advertising, the result was 14 times the engagement of traditional NHS marketing in the area and a correlating 7.8 per cent reduction in local A&E usage.

Toolkit for evaluating digital health products

Toolkit for evaluating digital health products [Blogpost ]
NHS Digital 17 April 2019

• NHS Digital are developing an evaluation toolkit to help teams understand if their digital health product has achieved its intended health outcomes.

Changing the name of a service

Changing the name of a service
DHSC blog 4 January

• A blog describing the process used to consider a new name for the Healthy Start service to answer the comment: 
• the team... need to explore options for the name of the service. “Healthy Start” does not sufficiently explain what the service does and so the team need to explore options which more clearly explain what the service does.

The most valuable Healthy Start resources

The most valuable Healthy Start resources
Digital health and social care blog, 8 November 2018

• This blog post reports findings of a survey about what resources people/organisations need to help deliver Healthy Start.
• Survey got 64 anonymous participants and 11 questions.
• Top 3 resources that participants said they needed were;
• promotional leaflets
• Healthy Start application leaflets
• promotional posters
• 42.2% of participants make their own Healthy Start resources, 43.8% did not and the rest did not know.
• currently 68.8% of participants use the existing Healthy Start website to access resources